Use an awareness campaign for content that teaches people about your brand or area of expertise. Use this type of campaign for foundational, high-level marketing pieces like a brand video.
Store visits: Focus on acquiring customers to your location. Facebook uses your location to target appropriate users. Local awareness: Create brand awareness based on your location. Website conversions: Get traffic to your website and encourage people to take an action. Use this campaign to promote subscriptions to your e-newsletter, event attendance, or promo sign up. Clicks to website: Drive more traffic to your website through a content piece. Or use this campaign to direct users to a third-party review, for instance.
Offer claim ads: Customize a call-to-action that sends users to a sign up form on your website where they can claim a discount code. Form fill ads: Facebook enables you to create a form for users to fill out without making them leave Facebook. The user clicks the ad and is brought to a pop-up. They can then submit the form and redeem their offer, while you get the information they fill out. Page likes: Get more users to like your page. Post engagement: Showcase content to broader audiences by expanding the reach of single post.
This ad serves the dual purpose of generating more activity likes and comments on your posts and exposing your page to new likes. Use it for: showcasing mouth-watering menu items, cross-promoting content, spreading awareness of your brand and culture, promoting contests and engagement.
Instagram is where restaurants shine, with mouth-watering pictures of food. Feel free to post at least once or twice a day to Instagram. Here are some ideas for content to post to Instagram:. Share more than food: Feature content about your customers and partners, share community news about your restaurant, and feature images of local entertainment that will be playing at your restaurant.
When Instagram perceives your content as relevant, your posts will appear in more feeds. Stay top of mind by commenting on their posts first. Use Instagram Stories: Instagram allows you to post second videos and photos that are visible to audiences for 24 hours.
Feel free to post non-professional, in-the-moment material. Use unique hashtags: Create a hashtag based on the name of your restaurant, a contest, campaign, or promotion. Use the sign and add the theme or campaign name. Use niche hashtags: Use hashtags that already exist. They might be geographical, industry related, or event driven.
Niche hastags allow you to join in on a conversation so that potential customers can find you when they search the hashtag. Search WingWednesday on Instagram to see how niche hashtags work. Geo-tagged content has a better chance of being featured because Instagram indexes this information when suggesting promoting relevant content to their users. Create ads through Facebook: Facebook owns Instagram, therefore the platforms are linked.
Create an Instagram ad at the same time as a Facebook ad. Do this to cross-promote a campaign and increase its impact on multiple social media platforms.
Facebook will serve your Instagram Story ad to relevant audiences in between stories. Promote a post quickly: Sponsor posts on-the-fly using the Instagram app. Then determine your audience, budget, and the ad duration. Note that marketers have been questioning the value of Twitter. To get you started, here are a few email platforms you can use to create attracted and effective emails:. Newsletter: Send a monthly newsletter with new menu items, special menus, and upcoming events. Include successful blog posts, videos, and any contests.
Dedicated email blasts: Send a dedicated, follow-up email to the emails you collected during a contest or event. Do this within a week of receiving their email. Capture their attention — and hopefully their business — while the event or contest is still fresh in their mind. Emails must clearly identify your restaurant as the sender.
Emails must contain an unsubscribe link and your postal address. Recipients must opt-in to email communications and give express consent before you can send promotional emails to them. You must maintain a record of consented addresses. Consent is implied when the email contact has purchased a product, service, or made another business deal, contract, or membership with your organization in the last 24 months. They must contain contain an unsubscribe link, postal address, and your contact information.
Text message marketing has a higher open rate than emails, but note that the practice is still new and may feel invasive to some people. Identify your restaurant: Recipients are easily put off by a text from an unknown number. Make it clear that the text is coming from your restaurant. Opt-in messages: Both U. You can do so with an initial text message or a web-based form-fill.
Opt-out messages: Notify the recipient of the ways they can opt-out of communications. You may think of review sites as a place to manage customer complaints, gather intelligence, and showcase your menu. But review sites are also incredibly effective advertising platforms. In fact, review sites have optimized their platforms to give restaurants an opportunity to tap into the diners who are looking at reviews.
Once you claim your business page, you should:. Add photos: Optimize your page by adding professionally curated photos of favorite dishes and your space.
Update information: Update any contact information and ensure your location information is accurate. The majority of people on review sites are looking for contact information. Manage feedback: Both positive and negative reviews require a response. And invite guests who have had a positive experience to leave a review — more reviews mean a higher ranking in results.
Each review site has marketing tools for restaurant owners. Here are some of the most common review site marketing platforms. Yelp for Business Owners. Yelp Ads feature your restaurant in Yelp search rankings. You can also:. Apple reportedly tells workers they're allowed to discuss conditions and pay The statement comes despite employee claiming labor violations. Bouman , Why Apple changed its mind on Right to Repair Apple is giving the people what they want, while also trying to avoid government regulation.
Ingraham , By Engadget , Hardawar , Apple reportedly aims to debut a fully self-driving car in The company is reportedly narrowing its focus. The employee behind the AppleToo protest is leaving the company She reached a settlement with the tech giant regarding her National Labor Relations Board complaint.
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